In today's complex and hyper-digital marketplace, safeguarding your intellectual property (IP) is non-negotiable. Threats like counterfeiting, digital piracy, and illicit trade pose significant risks to revenue, reputation, and consumer trust. This intensive, two-day seminar provides a comprehensive and strategic framework for developing and executing a robust Brand Protection program. It is specifically designed to bridge the gap between legal theory and practical enforcement, equipping a diverse audience of professionals with the knowledge to identify risks, employ proactive measures, and leverage advanced strategies for both online and offline defense. Learn how to protect your brand assets and maintain your competitive advantage.
The seminar is structured over two days, progressing from foundational legal principles to advanced enforcement tactics and future-proofing your strategy:
Focus on establishing a clear understanding of the modern threat landscape, covering the legal foundations of Intellectual Property, and strategies for identifying and prioritizing organizational risks.
Focus on developing proactive measures and executing effective digital enforcement strategies, including the use of data analytics and intelligence to monitor the online environment.
Focus on high-impact offline enforcement strategies, including methods for investigating and building cases, navigating customs enforcement and border measures, and utilizing litigation and alternative dispute resolution (ADR).
Focus on planning for the future, addressing emerging challenges and technologies, establishing a sustainable Brand Protection Program structure and budget, and utilizing global cooperation and public awareness campaigns.
This program is essential for Legal professionals, brand and marketing managers, IP specialists, e-commerce managers, supply chain managers, security personnel, and business leaders.